The one-day only pop-up will also offer a taste of Eminem’s ‘Mom’s Spaghetti’
Can I have your Attention Please: Marshall Mathers AKA Eminem has teamed up with Rag & Bone for an exclusive Capsule collection. The exclusive streetwear will be sold at a one-day only pop up shop at The Sun & 13 Cantons pub on Carnaby Street in London’s Soho on Friday in advance of Eminem’s remaining shoes in his European Revival tour which ends this Sunday.
Starting this Saturday though the Capsule Collection will be released in limited edition batches and sold on the Rag & Bone website. The Capsule will feature three different T-Shirt designs. The hoodie, The kamikaze, Success and Graffiti. The T-Shirts will draw on references from Marshals (Eminem) Career and his hit tracks while his iconic hoodie will feature personal references such as the anvil emblem, Also Eminem love his home town Detroit, Michigan so he will also have homage to Detroit’s industrial industrial history, and Eminem’s area code “313”. The will come in colors Black, White, and military green.
The Limited Edition hoodie will also be made with three colorways and each piece will be individually numbered. The T-shirts will start at 70 pounds (Approximately $93 USD) and the hoodies are set to retail at 190 pounds (Approximately $255 USD)
In addition to the exclusive Capsule collection Eminem pop –up will revive the Moms Spaghetti food pop up concept, which Eminem unveiled last December in Detroit where he even showed up to meet and greet his fans. Customers will be able to shop and sample spaghetti and meatballs and spaghetti sandwiches.
Haven’t got tickets to his sold out show Saturday in Twickenham, outside London? Well don’t worry there will be two sets of tickets being given away.
The collaboration is supported by a video campaign, which debuted online last week, filmed by cinematographer Darius Khondji.